Nir Eyal on selling a million copies via curiosity, learning, and sharing

Q&A with the bestselling author of Hooked and Indistractable

In this Useful Books Community Q&A, we’re joined by the legendary Nir Eyal, bestselling author of Hooked and Indistractable.

Incredible stuff from an exceptional author. Hope you love it.

Timestamps & topics

  • 0:00 Welcome!
  • 0:38 Nir’s journey into writing (journalism→business→books)
  • 3:35 Curiosity-driven writing (and the books we didn’t write)
  • 4:56 Writing goals and process
  • 6:38 From unproven selfpub to top-tier tradpub
  • 9:11 Start collecting emails
  • 10:51 Writing is never easy
  • 11:58 Becoming an Indistractable author
  • 15:21 Risk of blogging and oversharing ideas?
  • 17:45 Beta-readers are the dream
  • 20:29 Teaching and blogging as book v1
  • 22:47 Better beta reading software
  • 23:14 The best structural tool is a picture
  • 25:03 Finding unique and powerful case studies
  • 26:55 Digital add-ons, lead magnets, list building
  • 29:48 Big audience vs. engaged audience?
  • 31:02 Commercial success and publishing industry trends
  • 32:27 Keep learning from Nir!

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