The Where and The Why
Clare Treston
A proven approach to help teams define their destination and discover their driving Purpose, developed through work with hundreds of successful organizations.
Feeling stuck with team alignment or struggling to transform strategy into action?
Discover a practical methodology that brings clarity, energy, and focus to your organization—whether you're a startup, established business, or non-profit.
The Where and The Why Shows You How To:
MOONSHOT: Define Your Where
Your exciting destination that will unite and inspire your entire team. Using the S.T.A.R.S. framework, you'll craft a Moonshot that's Stretching, Tangible, Aspirational, Relevant, and Singular. You'll also discover eight distinct Moonshot types to find the perfect fit for your organization.
PURPOSE: Define Your Why
Your authentic Purpose is the rocket fuel that powers the journey. With the E.T.H.O.S. framework, you'll create a Purpose that's Eternal, True, Heartfelt, creates Oneness, and Simple. Explore six different Purpose types to find the one that resonates most deeply with your team.
PLANNING: Make Your Plan
Build your rocket and chart your course to success. Transform your Moonshot and Purpose into practical, actionable steps that will propel your team towards your goal.